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Filming for the music video began July 18 in Los Angeles.

After applicants posted their entries by the end of July 12, the video was scheduled to be filmed later in the month. The song follows a chord progression of Cm 7–A♭maj 7–Gm 7–Cm 7–A♭maj 7–Fm 7, and Perry's vocals span from E♭ 3 to A♭ 4.Ī lyric video for the song was released on YouTube on July 3 and features Brazilian singer and reality television personality, Gretchen. Two days later, Perry announced a contest titled the '#SwishSwishChallenge' for dancers to appear in the song's official music video, where candidates submit videos of themselves dancing, and she would select her favorite dancer. The song is performed in the key of E♭ major with a tempo of 120 beats per minute in common time. The track runs for 4 minutes and 2 seconds. Nylon writer Sydney Gore says, 'Minaj is absolutely ruthless when she comes in toward the end.' Raisa Bruner of Time calls the song, 'A tune about getting over the haters' and 'a feisty hip-hop track that lets both artists show off their respective areas of expertise'. The performance quickly went viral, with much of the attention coming towards 15-year-old Russell Horning, dubbed the 'Backpack Kid'.Īnna Gaca of Spin notes it is 'another single that makes little sense', and 'a random grab bag of Perry's vocals, obnoxious voice-altering effects, and piano flourishes, all laid over a house-inflected beat'. Perry performed 'Swish Swish' solo on the Saturday Night Live season finale on May 20, 2017. Live performances of the song now include the line 'God bless you on your journey girl'. 'Honestly, it's really like she started it, and it's time for her to finish it.' During the Witness World Wide live stream Perry was asked repeatedly about her feud with Swift, to which she answered she doesn't hold anything against her. On May 22, while appearing on Carpool Karaoke on The Late Late Show with James Corden, after singing to 'Swish Swish', Corden asked Perry about a 2013 feud between her and Taylor Swift. Additionally, Nicki Minaj's verse contains the line, 'Silly rap beefs just get me more checks,' which addresses Minaj's own purported 'beef' with rapper Remy Ma. When asked if the song was directed at anyone in particular on The Tonight Show Starring Jimmy Fallon, Perry simply replied that the song is an anti-bullying anthem. Soon after the song was released, critics wrote how the track appeared to be a diss track in response to Taylor Swift's 2014 song, 'Bad Blood'.

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The song became available as a digital download along with the preorder of Witness. On May 18, 2017, Perry announced on Instagram the track would be released at midnight Eastern time.